Released on = February 21, 2007, 12:26 am

Press Release Author = Raya Contact Center

Industry = Telecommunications

Press Release Summary = Raya Contact Center a subsidiary of the region\'s leading IT
and Telecom Company - Raya Corporation, proves Egypt to be the next call centre
giant for North American business leaders in this event.

Press Release Body = From October 17 - 18 2006, Egypt presents itself to the North
American Market with a considerable Egyptian Pavilion at Outsource World New York.
The Egyptian Pavilion will feature over 12 of the best Egyptian companies from both
of the IT and the Call Center Outsourcing Industries. Raya Contact Center a
subsidiary of the region\'s leading IT and Telecom Company - Raya Corporation, proves
the land of pharaohs to be the new attractive call centre destination for North
American business leaders in this important event. Since 2000, around six call
centres are now operating in Egypt offering professional outsourcing services to
local and international clients. This emerging industry is growing exponentially
accounting for around 3000 agent positions and experts expects this number to triple
by 2009. Today Egypt is ranked twelfth in the world as an offshoring outsourcing
destination according to A.T. Kearny outsourcing index.

Datamonitor Report considered Egypt as one of the fastest growing new call centre
locations and expect demand for Egyptian outsourced offshore call centres to grow by
50% compound annual growth rate by 2009 due to the country's competitive advantages
such as; high skilled workforce, competitive cost of labor, multilingual skills,
neutral accents, government support, friendly investment environment, in addition to
the country's geographic advantages as well as low cost and advanced
telecommunications infrastructure. "Evidence in favor of Egypt as an offshore
contact centre location is compelling. Investors from Western Europe and North
America are likely to be impressed with Egypt's opportunities on several fronts."
Datamonitor Report - Feb 05 Emerging Opportunities - Offshore Outsourcing in Egypt.

Perhaps the most attractive feature of Egypt is its competitive advantage when it
comes to providing services in different languages. The contact centres here in
Egypt provide eight to nine languages including Arabic, English, French, German,
Greek, Hebrew, Italian, and Spanish. This gives it a decisive lead when competing
for the multilingual markets such as Europe, says Khaled Shash - Managing Director,
Raya Contact Center. "India offers English services, countries in North Africa like
Morocco and Tunisia offer services in French, but we can offer services in eight or
nine languages, which gives companies offering [customer support] in different
countries or languages the ability to outsource their offshore services to one
destination that can offer them the full package, rather than dividing the service
or contract between several off-shore locations."
There is a number of call centres currently operating in Egypt and serving the
globe, Raya Contact Center is at the forefront of this strong and emerging market.
Raya is ISO certified and operates from a new building with a state-of-the-art
telecom infrastructure accommodating for 800 seats powered by more than 850
multilingual and ICSA certified agents.

Raya\'s client base includes a number of offshore Fortune Global 500 companies such
as the IT Giant - Intel, marketing and re-mortgage firms like Cartel Group Holdings
in the UK. In the US its clients include major consulting groups; mortgage companies
& International long distance service providers as well as Microsoft, McDonalds,
Coca Cola, Carrier, Daimler-Chrysler, Citibank, P&G and others.

Raya is currently in process of getting the Customer Operations Performance Centre
(COPC-2000®) certification, one of the highest levels of certification in the call
centre industry worldwide that aims to boost performance and quality of service and
is part of the government initiative in supporting as well as funding the Contact
Centres Certification program in Egypt. Khaled Shash, Director of Raya said that we
see the call centre business mainly driven by a company\'s ability to comply with the
quality standards required by large companies. \'By meeting these exacting standards,
Raya has proved its competences in call handling, technological capabilities,
flexibility of operations and, most importantly, commitment to quality. This
recognition marks another important milestone in Raya\'s success story in serving
global companies in Europe, US & the Middle East,\' he added.

Don\'t miss the chance to visit Raya stand in Outsource World New York 2006. We will
be exhibiting a wide array of BPO services that will match your unique business
needs, enhance your customers\' experience, reduce costs and mitigate risks. In fact,
it\'s a \"can\'t miss\" event!!

Web Site = http://www.rayacontactcenter.com

Contact Details = 7A Mohamed Nagy Street,
El Haey El Motamez, Atlas Zone,
6th Of October City, Giza,
Egypt.
Phone number:(+202)8278900
Fax:(+202)8278902
sales@rayacorp.com